Things You Need Before You Hire A Pinterest Manager
Ready to hire a Pinterest manager? You may have thought to pick up your phone and ask Google (or maybe even Pinterest, I know I do), “how do I find a trustworthy Pinterest manager?”
I see the question asked all the time in networking Facebook groups on selecting the “right” Pinterest manager, but are you ready to partner with a Pinterest professional?
Are you ready to invest in a Pinterest marketing strategy and Pinterest manager?
- A website where your products, or services, blog, or sales funnel live.
- A clear goal for your marketing strategy to unfold.
- WIllingness to let go of your account and let it be managed fully.
- Commitment for 3-6 months to see long-term growth.
With just these few attributes, you can put your Pinterest into the hands of a Pinterest pro and sit back and watch your account grow!
Why do I need a website with a blog, products, or a sales funnel?
The answer is simple: Pinterest is a search engine that links back to pages on your website. You need to have something that people are searching for that you can offer to your audience. Without your own website, your Pinterest account won’t count for much. Pointing back to social media alone is hard to track conversions.
Why do I need a clear goal?
When partnering with a Pinterest manager, you’ll be asked what you hope to achieve by working together over the next few months. Most people will say they want traffic, but you need to get specific on WHY you want traffic. Do you run ads? Do you rely on income from the ads on your site and hope that more foot traffic will lead to more ad clicks? Maybe you want to reach that 25k sessions to apply to a bigger, better ad site. Do you want more traffic to get more eyes on your digital products or services? Are you looking for more attention on a specific post or series that is host to a high-paying affiliate link? Getting clear on WHY you want more traffic from Pinterest is going to help you in more areas than JUST Pinterest.
Why do I need to be willing to let go of my account?
Hiring a Pinterest manager means they are now going to manage your account on a daily basis. They’re going to pin the pins. Customize pins for your new posts. Follow influencers and other pinners. With all due respect, they don’t want you in there meddling around. This might be that you pinning things that are irrelevant to your business’s niche. Or you’re throwing off their pinning strategy by uploading new pins for your new post to too many boards all at once. Or even creating new boards that don’t have strong descriptions or keywords. Even a simple search for something harmless tells Pinterest that is what your profile wants more of, and if it’s not biz related, it should stay on your personal Pinterest. Whatever it is, it’s better to keep your paws off and just talk to your Pinterest manager about what you’d like to try. Otherwise, just stick to your personal profile and enjoy Pinterest how it’s meant to be enjoyed!
Why do I need to commit for SO long?
Since Pinterest is a long-term game (meaning you can see results from your efforts on Pinterest long after the first post), it takes a long time to get that snowball of momentum rolling. Most accounts I work with see 100% improvement in all of their stats within in a 3-month period, so I require all of my new clients to have a 3-month contract. Sometimes it takes a bit longer to catch that upwind of Pinterest perks, so giving it a solid 6-months is a good way to see how MUCH Pinterest has done (and what it can continue to do) for you!!
If you’re ready to hand over the Pinterest keys for your business and start having the traffic powerhouse on your team, Swish Social would love to help you reach your full Pinterest potential! Check out the packages Swish Social has to offer and let’s get started.