A planned course of action that has been thought out logically to achieve a goal. Strategies can be applied to any game that takes thought, sports, and marketing, too.
Your whole business revolves around plans and I’m sure at least one of you out there calls it a business strategy.
Your marketing efforts should be no different.
No matter where you are marketing: digital ads, social media, newspaper, or even at an event, you should be creating a marketing strategy that outlines your goals and the actions you can take to achieve a specific goal.
There are many strategies you can try on Pinterest, but you’ll find these common themes among the tried and true Pinterest marketing strategies.
Website traffic is the number one reason businesses are bustling on Pinterest and for good reason. Pinterest has been called a powerhouse of evergreen content. Daily website starts to trickle in after a few solid months of strategy. My top suggestions for starting your Pinterest marketing strategy are to create your own custom, branded pins (or hire someone with skills to help you), and to use hashtags. Let’s dive in.
Create custom pins that are branded – they should be easily recognizable by their look (stock photos, colors, and fonts). Now’s the time to nail down your branding if you haven’t already.
Pins should include text that indicate the content they’ll find once they click through. It’s common to see 2 different fonts mixed and matched, but don’t go overboard. You can use an opaque or transparent box behind your font to make it easier to read. Don’t forget to include your domain name or logo on every pin!
More pins the merrier – you can have multiple pins for the same post or freebie, in fact Pinterest loves fresh pins, even if they point back to an existing link! You can create a couple of templates so you can easily create variations whenever you have a new post.
Vertical Pins are the norm on Pinterest – 600×900 pixels, or 600×1260 pixels, are good 2:3 ratios that won’t get cut off in the feed while scrolling. You might see more square images popping up, especially from accounts that have connected their Instagram, and those do well, too.
Make custom pins for a promoted pin – rather than use existing pins for your ads on Pinterest, create new pin designs (still on-brand) to make it easier for you to track once the ad ends!
Hashtag YOUR pins
Use these gold stars sparingly! Pinterest recently lowered the amount of recommended hashtags from 3-5 to only 1-3, bewildering us all on how hashtags may truly benefit us. It’s been proven to me time and time again with my own clients that pins with hashtags always outperform pins with none.
They help me grow brand new accounts quickly and help existing accounts reach a further, still organic, audience.
Are they being sourced by Pinterest in regular searches better? Are there actually pinners using the clickable SEO hashtags to find other new and relevant searches? I know I use them frequently for keyword research and finding fresh content. Whatever it is, until Pinterest becomes more seasoned with hashtags, it’s really only in your benefit to add hashtags to all pins from your own website and not worry so much about hashtags on other pins.
Grow your list
This is the other strategy I see a lot of success on Pinterest above all other platforms. If you want to grow your list and do it painlessly, Pinterest takes almost all the hard work out if it for you.
This platform is great for gaining organic interest over a long period of time. You offer something your ideal audience would benefit from for free with the exchange for their name and email address. This will add them to your list, and you can send them emails from here to kingdom come!
Some examples of an opt-in would be: a webinar (live or pre-recorded), a checklist, a workbook, stock photos, or even a case study.
Just keep pinning
This little jewel of marketing strategy advice right here is what you need no matter what your goals for using Pinterest for business are
By using a scheduling tool, like the bad boy known as Tailwind, you can automate a pinning schedule to accommodate your growth.
**It is important to pin every day.**
Whether this is manually or scheduled ahead, an active profile makes Pinterest pleased.
An active profile is going to be favored when it comes to reach and ultimately impressions. Use Tailwind to choose a smart schedule and decide how many pins you want to schedule a day. I like to use an even number so it’s easy to keep track of personal pins over other pins I’m repinning. This ratio varies, but a good ratio to start at is 80/20. Where 80% is repinned content from outside sources as 20% is from your own website. You can do 60/40, 50/50, 20/80 depending on how much content you have and how much fresh content you produce and how frequently. Pick a number and work with it for 30-90 days.
If you enjoyed these strategies, leave me a comment below! I would love to talk about other Pinterest marketing strategies that would benefit you. Really, I just love talking Pinterest marketing!
Save this post for later to your most relevant Pinterest board!