HOW PINTEREST PLAYS A ROLE IN YOUR EVERGREEN SALES FUNNEL

REAL TALK:
Pinterest isn’t just about DIY projects or dream vacations—it’s actually a strategic player in your evergreen sales funnel.
It’s where awareness, consideration, and conversion collide to create a steady stream of leads and sales without constant hand-holding.

If you’ve got an offer that deserves attention (and let’s be real, you do), Pinterest can keep your funnel running like clockwork.

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Here's how it works

Step 1: Stop the Scroll with Awareness Content

Pinterest users aren’t typically scrolling for kicks. It’s not doomscroll central. Instead, they’re over there searching—typing in specific problems, ideas, or inspirations.
That’s where your awareness content comes in.

Your pins are the first impression, and they need to stop people mid-scroll. Think bold, on-brand visuals and captions that call out exactly what your audience is looking for. 

Forget vague fluff. Be specific. What’s in it for them?

Awareness content is about showing up where your people are searching and making them curious enough to click through to your link.

Step 2: Build Trust in the Consideration Stage

Once they’ve clicked your pin and landed on your link, the real work begins. The consideration stage is all about holding their attention and keeping them engaged in your world.

Most Pinterest users expect to land on a blog post—a place to gather more context, value, and clarity. Others might hit a landing page designed to pull them deeper into your funnel.

Here’s how to make that moment count:

  • Deliver what your pin promised. Whether it’s an in-depth blog post or a juicy lead magnet, make sure it’s relevant and actionable.
  • Set expectations. Your blog or landing page should instantly tell them who it’s for, who it’s not for, and the outcomes they can expect.
  • Guide them forward. Add internal links or CTAs that direct them to the next logical step in your funnel—whether it’s another piece of content or your offer.
 

The consideration phase happens on your turf, not Pinterest. This is where you prove your expertise, build trust, and position your offer as the solution they’ve been looking for.

Step 3: Drive Action with Conversion Optimization

Pinterest is great for visibility, but it’s not magic—you’ve got to close the deal. Your funnel’s conversion stage is where you turn curious browsers into paying customers.

Here’s how you make that happen:

  • Use calls-to-action that are clear and actionable. No guessing games.
  • Send them to landing pages that are fast, polished, and aligned with the pin they clicked.
  • Optimize your boards and pins with the keywords they’re searching for.

If you want sales that sell themself, you have to lead them there.
Step by step.

Consistency and Tweaks: The Long Game

An evergreen funnel on Pinterest isn’t one-and-done. If you’re not tracking performance and making adjustments, you’re leaving results on the table. Watch the data. Which pins are performing? Which boards are driving traffic?

Tweak. Test. Repeat. Your funnel is a living, breathing part of your marketing strategy—and it should evolve as you do.

conclusion

Pinterest isn’t just another platform to tack onto your marketing strategy—it’s a strategic powerhouse for creating a steady flow of traffic into your evergreen sales funnel. 

By understanding how Pinterest users naturally move through awareness, consideration, and conversion, and aligning your funnel to meet them where they are, you can turn casual browsers into loyal customers. When used intentionally, Pinterest becomes the quiet workhorse in your marketing arsenal, driving consistent results and giving your evergreen offers the visibility they deserve.

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I like to say I turned my Pinterest obsession into my profession! 
I’ve been working with the platform since 2017. In 2020 I quit my day job, niched down to serve coaches and now I’m obsessed with leveraging Pinterest for generating Passive Income, so I’m sharing everything I know about getting started and GROWING a successful evergreen digital product suite that generates LIFELONG FANS!!

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