Pinterest SEO
Vs
Google SEO

Heard you’re doubling down on SEO this year. Smart move! But here’s something you might not know: Pinterest is also rooted in SEO. That’s right—while most people think of it as a social platform, Pinterest is actually a powerful search engine designed to help users discover exactly what they’re looking for. And for coaches like you, that opens up a world of possibilities.

Let’s break down how each platform stacks up and which one might be the better fit for your goals. 

Spoiler: They work even better together.

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Pinterest SEO: The Underrated Powerhouse

Think Pinterest is just for recipes and wedding inspo? Think again. For coaches, Pinterest is like a digital billboard where your dream clients are already scrolling for answers. The magic of Pinterest SEO lies in its simplicity: use strategic keywords, create eye-catching visuals, and pin consistently. Unlike social media, pins don’t have an expiration date. They’ll keep driving traffic to your content for months—even years.

Pro tip: Treat Pinterest like a search engine (because it is one). Your clients are typing things like “how to set boundaries” or “self-care for entrepreneurs” into the search bar. Be the answer they find.

And here’s a bonus—Pinterest pins often rank on Google’s first page for specific searches. That means your Pinterest content isn’t just bringing traffic from one platform; it’s showing up where it matters most: in front of people actively searching for what you offer.

Google SEO: The Search Giant

Google dominates the search engine game, and if you want long-term visibility, ranking on Google can be a game-changer. But here’s the catch: competition is fierce. Coaches can benefit by optimizing their websites and content for specific keywords their audience is actively searching for. Think blog posts that answer burning questions, landing pages that convert, and backlinks from trusted sources that boost your authority.

Pro tip: Start with niche, low-competition keywords to build momentum. “Coaching for first-time managers” will get you further than “life coaching.” 

And the great thing about blog posts? They’re versatile. One blog can double as a Pinterest pin, an email newsletter, or even social media content.

Who’s on These Platforms, Anyway?

Pinterest: Your audience here is browsing for inspiration and solutions, often in a dreamy, exploratory mindset. They’re planners, researchers, and idea-collectors. If you create pins that speak to their aspirations (and tie back to your services), you’re golden.

Google: These users are laser-focused problem-solvers. They’re typing specific queries into the search bar, ready to find actionable answers. If your website is optimized for their exact pain points, you’ll attract highly motivated leads.

Which Should You Choose?

Why not both? 

Pinterest can be your evergreen visibility machine, bringing in consistent traffic over time, while Google SEO can capture those hot leads actively searching for solutions. Together, they’re a powerhouse combo for coaches looking to scale sustainably.

But real quick, let’s dig deeper into how they can work together and how blogging ties it all in.

The Role of Blogging

Blogging is the backbone of a strong SEO strategy. Why? Because it’s where you can dive deep into your audience’s pain points and offer real solutions. Each blog post is an opportunity to rank on Google for keywords your ideal clients are searching for. And when paired with Pinterest, your blogs get a second life.

Here’s how it works: Create a blog post with high-quality content optimized for Google SEO. Then, design a few visually appealing pins linking back to that blog and upload them to Pinterest. Over time, not only will those pins drive traffic directly from Pinterest, but they might also appear in Google search results. It’s a double win for visibility.

Repurposing Content:
From Podcasts to Blogs

If you’re a podcaster, you’re sitting on a goldmine of content. Each episode can be repurposed into multiple blog posts. For instance, if you have a podcast episode about overcoming imposter syndrome, you can break it into a blog post titled “5 Steps to Tackle Imposter Syndrome as a Coach.” From there, create Pinterest pins promoting both the podcast and the blog post. This strategy not only maximizes the mileage of your content but also ensures you’re reaching different types of learners—those who prefer audio and those who lo

Pinterest and Google:
A Perfect Match

One of the most exciting aspects of these platforms is how seamlessly they work together. Pinterest pins frequently rank on the first page of Google. This means your Pinterest strategy directly supports your Google SEO efforts. Imagine this: someone searches for “coaching tips for new moms” on Google and your Pinterest pin appears in the results, leading them to your blog post or services page. Now you’ve captured their attention from two directions.

Another example? Let’s say you’ve written a blog post about time management for entrepreneurs. That blog ranks on Google, but you’ve also created a set of pins for it. Those pins attract Pinterest users who are new to your brand. The combined visibility expands your reach without doubling your workload.

Conclusion

Using Pinterest and Google SEO isn’t an either-or scenario; it’s a “both-and” strategy that sets you up for long-term success. Pinterest builds your evergreen visibility, keeping your content alive and well in the long run. Google SEO brings in those hot leads actively searching for solutions now. Together, they help you create a sustainable system that drives traffic, grows your email list, and fills your coaching calendar—all without spending your days glued to social media.

The bottom line? Stop chasing likes on social media and start focusing on strategies that actually grow your business. Pinterest and Google SEO aren’t just tools—they’re your ticket to more clients, more impact, and more freedom

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I like to say I turned my Pinterest obsession into my profession! 
I’ve been working with the platform since 2017. In 2020 I quit my day job, niched down to serve coaches and now I’m obsessed with leveraging Pinterest for generating Passive Income, so I’m sharing everything I know about getting started and GROWING a successful evergreen digital product suite that generates LIFELONG FANS!!

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