How to Find Keywords That Attract Highly-Aligned Leads
What if you could know exactly what your dream clients were searching for online — their questions, frustrations, and hopes —without the guesswork?
This isn’t magic, nor is it found in a crystal ball; it’s the power of Intuitive Insider Insight, a cornerstone of creating an SEO strategy that pulls in highly-aligned leads effortlessly. Find out how you can tap into this approach to uncover keywords that resonate deeply with your audience and drive them straight to your free AND paid offers.
We’re about to turn your intuitive brilliance into an evergreen lead-generation machine.
The Power of Intuitive Keyword Research
Keywords are more than just words—they’re the bridge between your business and your audience. But traditional keyword research often misses the mark for coaches aiming to connect with aligned clients. Why? Because it focuses on broad, high-volume terms that may bring in traffic but not the right traffic.
Intuitive keyword research is different. It’s about understanding your audience’s thoughts, emotions, and needs at a granular level. This means finding keywords that:
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Reflect their exact pain points and aspirations.
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Speak the colloquial language they use in their internal dialogues.
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Help them feel seen, heard, and understood.
When you master this approach, your SEO strategy transforms from transactional to relational. Your content becomes a magnet for people who already align with your vision and are ready to take the next step.
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Steps to Find Highly-Aligned Keywords
1. Start With Your Audience’s Pain Points and Deep desires
The first step is to tap into the mind of your dream client. Ask yourself:
What are their current struggles? (e.g., “I feel overwhelmed trying to grow my coaching business without social media.”)
What are they actively searching for? (e.g., “How do I attract clients without burning out?”)
What are their goals? (e.g., “I want a predictable way to generate leads.”)
Write down every question or statement they might be thinking or typing into a search bar. Don’t filter yourself—this is about getting raw insights.
2. Leverage Tools to Validate and Expand Ideas
Next, it’s time to back up your insights with data. Use these tools to uncover keyword variations and related phrases:
Pinterest Search: Start typing a relevant phrase (e.g., “podcast marketing”), and let Pinterest autocomplete reveal popular queries.
Google Autocomplete: Similarly, type in keywords and note the suggestions.
AnswerThePublic: This tool generates a visual map of questions people are asking related to your topic.
PinClicks: This is my go-to for uncovering keyword search volume data. PinClicks takes Pinterest keyword research to a whole new level.
Example: If your clients are podcasters struggling to grow, search “podcast growth tips” on Pinterest. You might uncover keywords like “podcast marketing strategy” or “how to promote a podcast.” These phrases are gold for creating content that addresses their exact needs.
3. Analyze the Emotional Angle
Your clients aren’t just looking for solutions—they’re looking for relief, hope, and transformation. That’s why emotional triggers matter. When crafting keywords, consider:
Adding descriptive words that evoke feelings (e.g., “struggling,” “confidently,” “effortlessly”).
Highlighting desired outcomes (e.g., “fast-track your coaching business” or “make passive income with ease”).
The goal is to create a connection. When your keywords mirror their inner dialogue, they’ll trust you understand them.
Incorporating Intuitive Keywords Across Platforms
Pinterest-Specific Tips:
Pinterest is a search engine at its core, and it thrives on keyword optimization. Here’s how to integrate your intuitive keywords:
Pin Titles and Descriptions: Use phrases your audience is searching for (e.g., “Simple strategies to grow your podcast”).
Board Names: Create boards that reflect their aspirations, like “Lead Generation for Coaches” or “Passive Income Tips.”
Rich Pins: Enable these to pull metadata from your site, adding context and credibility to your content.
Google SEO Tips
Google demands precision and structure, making it the perfect place for your keywords to shine. Here’s how:
Headers and Subheaders: Use intuitive keywords in H1 and H2 tags to help readers (and search engines) navigate your content.
Meta Descriptions: Write concise, compelling summaries that address pain points and use emotional triggers.
Long-Tail Keywords: These phrases (e.g., “how to grow a coaching business in 2025”) attract highly specific and motivated leads.
Examples of Intuitive Keywords for Coaches
Let’s bring this to life with examples:
Instead of: “Life coaching tips” Use: “How to find balance as a busy working mom”
Instead of: “Business coaching” Use: “How to book high-ticket coaching clients without social media”
Instead of: “Passive income ideas” Use: “Effortless ways to create passive income as a coach”
Notice how these examples feel more personal and actionable? That’s the power of intuitive keywords.
Create Keywords That Work as Hard as You Do
When you integrate intuitive keywords into your content, you’re not just increasing visibility—you’re creating resonance. Here’s what happens:
Aligned Leads: Your audience feels seen and understood, which builds trust and encourages action.
Higher Conversions: When your content speaks directly to their needs, it’s easier to convert traffic into subscribers, clients, or sales.
Evergreen Impact: These keywords keep working for you, driving consistent traffic over time.
Conclusion
If you’re ready to refine this process and unlock the full potential of intuitive keyword research, my Inquiry Insight masterclass is here to help. We’ll work together to uncover the exact phrases that resonate with your audience and create a strategy that turns your brilliance into evergreen results.
Let’s make your SEO work harder and smarter. Learn more about Inquiry Insight today and start attracting the aligned leads your business deserves.
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