The 3 essential elements
of a sales funnel
that actually converts
Hey babe! I have a question for ya! Do you ever feel like you’re pouring your heart and soul into a sales funnel that just isn’t working? It’s frustrating, am I right? But don’t give up hope just yet. The truth is, many sales funnels fail because they’re missing one or more essential elements. I’ll show you exactly what those elements are and how to incorporate them into your sales funnel strategy to grab those ready-to-invest clients. Whether you’re a seasoned sales pro or just starting out, you won’t want to miss this roadmap to success. Keep on reading babe to find out the secret to success!
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The Landing Page
We first need to talk about the all-important landing page. This is the first impression you make on potential customers, and it can make or break your funnel’s success! Your landing page needs to be visually appealing, easy to navigate, and offer value to the visitor.
A well-crafted landing page should have a clear headline that speaks to the visitor’s pain points or desires, so that they’ll be thinking, “oh shit, I NEED this!” It should also have a compelling lead magnet, which I’ll tell y’all about later. The goal of the landing page is to capture the visitor’s contact information, so you can continue to nurture them down the funnel.
In addition to the headline and lead magnet, your landing page should also have social proof in the form of testimonials or reviews. This helps build trust with the visitor and shows that others have found value in what you’re offering.
Make sure your landing page has a clear call-to-action (CTA). This could be as simple as “Download Now” or “Get Your Free Guide”. Whatever it is, make it clear and easy to find on the page so they don’t have to do a whole lotta searching!
The Lead Magnet
In order to get the full effectiveness of your sales funnel, you need a lead magnet. This is an irresistible offer that entices your audience to provide their email address in exchange for something valuable, like an ebook, guide, or white paper.
The lead magnet should be highly relevant to your audience’s needs and pain points, and it should provide them with tangible value that they can apply in their lives or businesses right away.
Once you have their email addresses, you can use the next section of your funnel – the email sequence – to build a relationship with them and nurture them towards a sale.
By the way babe, your lead magnet is allowed to be a low-cost offer if freebie isn’t in your vocabulary.
When you take the time to create a strong lead magnet that is specifically targeted to stand out to your ideal customer, you can watch your lead capture rates and overall conversion rates soar!
The Email Sequence
After you’ve successfully captured your potential customers’ email addresses in the previous stage of the funnel, it’s time to start building a damn relationship with them! This next stage is crucial as it allows you to nurture your leads through an email sequence that is tailored to their interests and needs.
During this stage, it’s important to create a sequence that not only promotes your product or service but also offers value to your subscribers. Avoid bombarding them with constant promotions or sales pitches as this can lead to unsubscribes and a damaged relationship (because we all know how annoying this can be).
Instead, think of ways to provide value to your subscribers through educational content, exclusive offers (more freebies?!), and personalized recommendations. By doing this, you are building trust and establishing yourself as an authority in your industry.
BONUS: The Thank You Page
The “thank you page” is often overlooked by businesses, but it’s actually an essential part of the sales funnel. This page provides an opportunity to further engage with your leads and build a stronger connection with them.
One effective way to use the thank you page is to offer subscribers a free resource or bonus content related to the product or service they just signed up for. This not only shows your appreciation for their interest in your business but also provides them with something of value that can further establish your business as a trustworthy and reliable source, y’know?
On the other hand, you could utilize your thank you page as an upsell into your other relevant offers at a discount for a short time. Tripwires like this use countdowns and stupid-low pricing that create an irresistible buy-in sensation.
Another approach is to use your thank you page to encourage social engagement. Pop in a quick ‘ THANKS FOR SIGNING UP’ video & ask them to join your FB group or tag you on Insta when they open their freebie. Even just leaving your social icons will get a few social butterflies back to your fave social platforms. This not only increases your social media presence but also provides another way to stay connected with your leads and keep them engaged with your brand.
The thank you page is an excellent opportunity to provide new subscribers with an additional call-to-action. Whether it’s to download a guide, schedule a consultation, or make a purchase, make sure your call-to-action is clear, concise, and easy to follow. This helps to move leads further down the sales funnel and creates a more seamless experience for them. Don’t overwhelm them or bombard them with #allthethings
Conclusion
As an online coach, having a sales funnel is absolutely essential to converting leads into customers. However, with so many options out there, it’s easy to get lost in all the noise. A well-designed landing page, a valuable lead magnet, and a personalized email sequence are the foundational keys to success. By implementing these 3 elements, you’ll not only see an increase in conversions but also build trust and credibility with your audience.
