Social Media Marketing
VS
Search Engine Marketing
Social media marketing on
the big platforms
Almost every single coach or service provider starts out on social media.
Be it Facebook, Instagram, or even TikTok, it’s a nice way to find your ideal clients in a big familiar pond.
It’s great because any business can use social media to grow their reach when they’re just getting started.
Even if you don’t have a big following, you can launch your services to your existing circle while growing your audience in a warm space for them to follow your journey.
Even if you don’t have a website, you can use social media to make sales.
It’s a great place to make connections and grow your network.
I LOVE Facebook Groups for lead generation and growing my own community!
Quick Wins
You measure a lot of success on social media based on what kind of QUICK WINS are happening from reactions, comments, and DMs that ultimately lead into sales.
It’s about being visible and quite honestly, socialable.
You need to be connecting with new people on a regular basis.
You can learn to create magic in the DMs.
And become a magnetic attractor of your dream clients.
Social media marketing
is a daily task
It’s a platform you have to remain consistent on and tend to on the daily for top tier results. Content is pushed out everywhere and the ultimate goal is to be omnipresent online.
Creating viral & engaging content is often the top success indicator.
And TBH, it can all be a bit draining.
That’s why people have social media detoxes/breaks.
The other side of organic marketing / search engines:
Google. YouTube. Pinterest.
Huge platforms where people go to make a direct query and expect an answer immediately.
Oftentimes it’s where you go when you’re aware of your problem and now you’re looking for a solution, primed and ready to invest.
That’s why ads are found at the forefront of those results.
SEO or Search Engine Optimization
Search engines work based off of keywords that your ideal client is searching for.
Keywords can be short, or long-tail keywords in the form of a more specific search.
Put simply, you gotta make sure that you have content they want, and the search engines will make sure they can find it.
ESPECIALLY if you’re using a platform like Pinterest or YouTube where the content is meant to last forever.
To figure out your keywords, think about your content pillars, or silos. Get into the head of your ideal client and ask yourself, ‘what would they be searching for to get back to my offer’s landing page or this specific blog post?’
Keyword research is the backbone of SEO and Pinterest optimization.
Your website should be primed & ready to receive the new visitors that land there.
Brand new faces will be discovering your website & it will then become your website’s J-O-B to lead that visitor to take the next step with you.
Think about how you can create the best experience on your website, no matter the entry point.
Many people benefit from blogging to up their SEO game. And Pinterest users love finding blogs to binge, just as much as they love finding the perfect content upgrade.
Content upgrade: a free resource that enhances the blog topic.
AKA your lead magnet or freebie.
FREE PINTEREST SETUP GUIDE
Pinterest Marketing
Unlike the quick wins you seek on social media, you create LONG-LASTING WINS from marketing on Pinterest.
The most important metric is how many highly aligned leads is Pinterest bringing back to your website?
Then your website does the work for you to lead them through the next steps of getting to know you, like you, and ultimately they end up trusting you even quicker than if they just ‘met’ you on social media.
With Pinterest marketing, your email list grows every day with warmed up leads who are actively looking for what you offer.
Your evergreen offers are turning them into RAVING fans who are dying to work 1:1 with you.
