The Pros and Cons of Running Promoted Pins for Your Digital Products
No secret here, y’all already know I adore Pinterest marketing for online businesses.
But, I’m not alone in this! With over 400 million active users, it’s no wonder why businesses are flocking to this visual search engine to showcase their offers organically and with Promoted Pins.
But is running Promoted Pins campaigns (or ads) worth the investment for your digital products? I’m digging into the some of the advantages and disadvantages of using Promoted Pins to boost your digital product sales, so you can decide if it’s the right choice for your business. From increasing visibility to potential costs and unpredictable results, I’m covering it all.
Increased visibility – this means no waiting for Pinterest to index your pins!
Saves are FREE for consideration campaigns
Target specific audiences with KEYWORDS – get directly in front of those who are actively searching for what you have to offer
Daily & lifetime budgets mean you’re not throwing cash away – can be monitored more closely
Average CPC on Pinterest is lower than traditional social or google ads – often under $1
Costs can add up quickly- if you don’t set limits, don’t check in on your campaign, and don’t know what you’re doing your credit card could take a hit.
Results can be unpredictable – just cuz something worked for someone else, or worked before doesn’t mean it will convert for you, too;
You should have a SOLID FUNNEL that you know the conversion rate before running any ads
Sending traffic to your freebie’s landing page is one of the best options for coaches & service providers.
Your blog can also be a valuable campaign if you have an existing high-converting opt-in.
You’ll grow your email list AND stack sales on autopilot!
Consider creating a VIDEO Pin that will stop the scroll
Test A/B – don’t run just 1 single ad
Pro: Increased Visibility on Pinterest
Think INSTANT visibility. By paying to bring awareness to your pins, you’re gaining a huge advantage right off the bat. Organic Pinterest strategies take 3-6 months to see their pins being properly indexed by the search engine.
Running a Promoted Pin campaign allows you to almost instantly showcase your digital products to a wider audience, increasing the likelihood of them being discovered and ultimately purchased. Promoted Pins show up in users’ feeds just like regular Pins, but with the added benefit of being promoted to a larger audience. This increased visibility can lead to a higher click-through rate and ultimately more sales for your business.
Start by running a Consideration or Brand Awareness campaign and saves received are FREE. When other people find your pin, whether or not they engage with it by zooming in or clicking through to your website, if they save your pin to one of their boards it helps that pin get further reach, organically. So even after your campaign ends, a pin’s life isn’t necessarily over like traditional ads.
Yes, there are costs associated with running a successful Promoted Pins campaign, but the potential increase in visibility and sales make it a worthwhile investment for your passive income sales suite to live. And live on.
Con: Costs Can Add Up Quickly
Because running ads are an investment into your business, it’s important to consider the actual costs associated with running a campaign. Costs can add up quickly, as with any advertising campaign, and it’s important to set a budget and closely monitor your spending.
NOTE: On Pinterest, you can set daily or lifetime budgets for maintaining a low-cost campaign.
Keeping a close eye on your ad performance is a key component to running a well-oiled sales funnel that generates tangible results.
Things you should always ask yourself when running an ad are:
What’s the goal of this campaign? XX sign ups/leads? be specific.
Do you know your current conversion rate? If not, a common example is 3%. So for every 100 visitors landing on your page, 3 would be new subscribers or customers. Understanding your numbers and keeping an eye on them is part of running a profitable business, babe.
How can I make this ad more profitable?
While the potential rewards may justify the investment, it’s always important to be aware of the possible financial impact. Pinterest has optional ‘flexible budgets’ which may go over what you wanted to actually spend overall.
With our expertise in Pinterest marketing, and with careful planning and execution, the benefits of Promoted Pins far outweigh the costs, making it well worth the investment.
If you’re looking for expert guidance in running your campaigns for your brand, we do that.
Next up, let’s explore another pro: the ability to target specific audiences with precision.,
Pro: Target Specific Audiences with Precision
Running ads on Pinterest has a nifty feature of being able to target specific queries and audiences with your Promoted Pins campaign. Fortunately, Promoted Pins allow you to target specific audiences with precision. With features such as interest targeting, keyword targeting, and audience targeting, you can ensure that your Pins are shown to the right people at the right time.
This level of precision can not only increase the effectiveness of your campaign but can also help to minimize wasted spend.
You are literally reaching active decision makers who are searching for solutions.
There’s even options to target only those who are actively searching versus those who may just be browsing.
Pinterest can optimize delivery for outbound clicks or pin clicks based on user behavior.
Like traditional ads, you can optimize your pins for retargeting, too.
Con: Overly Promotional Pins Can Turn off Users
Because Promoted Pins can easily be a welcomed idea when scrolling for solutions, it’s a good idea to look at your campaigns as a visibility vehicle for massive impact, not just for making sales. When creating Promoted Pins, it’s essential to keep your audience in mind. While targeting specific audiences is a definite pro of Promoted Pins, it’s important not to come across as too promotional. Overly promotional Pins can turn off users, resulting in lost engagement and potential sales.
To avoid coming across as too salesy, it’s vital to strike a balance between targeting your audience and providing valuable content. Make sure that the Pins you create are visually appealing and contain helpful information that your audience is interested in. You want to make your Pins look like a natural addition to their Pinterest feed, not a blatant advertisement.
By striking this balance, you can avoid turning off potential customers while still reaping the benefits of Promoted Pins. And remember, if you’re not sure whether your Pins come across as too promotional, it’s always a good idea to ask for feedback from friends, family, or even your target audience.
This level of precision and balance between content and promotion can maximize the effectiveness of your campaign.
We manage promoted pins campaigns for a boost alongside organic strategy for serious growth with your existing sales funnel.
Pro: Track Your Results to Optimize Campaigns
To really maximize the effectiveness of your Promoted Pins campaigns, it’s crucial to track your results and make adjustments accordingly. We monitoring metrics such as clicks, conversions, and engagement rates, you can gain insights into what’s working and what’s not, and optimize your Pins (both organic & paid) accordingly.
For example, you may find that certain Pins are generating more clicks than others, or that some targeting options are more effective than others. Knowing which pins are better for saves, and which are better for conversions helps you create cost-effective campaigns that sustain a lead generation machine alongside a strong organic strategy.
Armed with this information, you can refine your strategy and improve your results over time.
Using the data you collect, you can also retarget visitors, lookie-loos and warm up those who are still on the fence.
However, it’s important to keep in mind that even with careful tracking and optimization, Promoted Pins campaigns can still be unpredictable. While you can certainly take steps to increase the likelihood of success, there’s always a degree of uncertainty involved. So, while it’s worth investing time and resources in Promoted Pins, it’s wise to do so with a realistic understanding of the potential risks and limitations, babe.
Con: Unpredictable Results
While Promoted Pins can be a powerful tool for driving traffic and sales for your digital products, it’s important to acknowledge the potential risks involved. One major downside to running Promoted Pins campaigns is the unpredictability of results.
Despite your best efforts to track metrics, adjust targeting options and optimize your Pins, there’s always a chance that your campaigns may not perform as expected. While some Pins may generate high engagement rates and conversions, others may fall flat. This can be frustrating, especially if you’ve invested significant resources in your Promoted Pins campaign.
It’s important to approach Promoted Pins with a realistic understanding of their limitations. While they can be highly effective, there’s no guarantee that every campaign will be a success. By keeping this in mind, you can avoid potential disappointment and set realistic expectations for your Promoted Pins campaigns.
If you want to minimize unpredictable results, and make sure your brand is prepared to run ads on a powerful evergreen platform, then you’re invited to schedule a free consultation with us today. We’ll partner with you to design a 3-month Promoted Pins campaign and keep a close eye on performance to ensure that we’re driving attention back to your brand and producing tangible results.