How To Get Traffic To Your Website
Pinterest has this fun nickname and is known around the blogging universe as The Traffic Powerhouse. And for good reason. You can bring in thousands of daily visitors to a new website in a fairly short time (not years, but months) with the right Pinterest strategy.
Are you ready for this?
The right strategy is a sought after secret. 🤫
Crafting the secret strategy to fit your biz takes some time, but with persistence and a belief that the dots will connect in the future, you will start to see the traffic your website has been craving since it was crafted.
So let’s start from the bottom.
You’re going to need content to point your pins back to. This could be blog posts, podcasts, or landing pages for your products/services. A combination of some or all of these works well.
Next, you’re going to want to make sure you have a reason for driving traffic back to these pages. Are you looking for more sign-ups for your email list? Are you looking for more clicks on your affiliate links? Do you need more calls with potential clients? Looking for sign ups for your courses and memberships? Make sure you know what you’re going to do with all that traffic that you’re going to get from Pinterest and how you will make a profit.
Clicks do not automatically equal money. 💰
Having a sales funnel will greatly help smooth the process from which your audience first finds you to finalizing a sale that they are ready to purchase.
Once you know why you want traffic and the content that should funnel into that goal, you’ll be ready to start designing pins.
Remember when designing pins:
📌 Include easy-to-read font that addresses what the content leads to
📌 Include your URL and/or logo
📌 Stick to the same colors as your brand so your pins are cohesive
📌 Using templates from Canva is a great starting point, but it’s a good idea to add your own unique elements so your pins are yours and not sharing the exact same look as someone else. Think: fonts, filters, backgrounds, all while staying true to brand colors.
Then it’s time to put the pedal to the metal and start pinning.
Make sure you have enough boards to share your content to daily. 4-5 boards that are relevant to your website’s content and one that is specifically for pins that come from your site. You can also request to join group boards relevant to your niche.
Invest in a scheduler and write that off on your taxes, yo. Tailwind lets you create a schedule of however many pins per day you want to share. Make sure you start with at least 10 pins/day. I find my clients who invest in 20 pins/day soar much quicker, so depending on how much content you have currently, you may want to go ahead and start with 20 pins every day.
When you schedule in Tailwind you can send everything to the drafts first and schedule them in a visually-pleasing format. Plus sending to drafts will help you sort out how many pins are coming from your website every day and how many you need from other people’s sites. I like to schedule all of my clients’ content to various boards about 2 days apart first. Depending on the client my ratio for own/others content varies, but I usually start low 40/60 and work up from there as they generate more content. Then I go through the drafts to find content relevant to their post and post them on the same day.
You can schedule a few days, a week, a few weeks, or even a month in advance.
Hashtags and Keywords
Make sure your pins go to relevant boards with a good description. A good description is one that is natural to read, but also includes keywords. A combination of short keywords and long-tail keywords help your content show up in search results.
I make sure to use 3-5 hashtags on each pin I schedule to help improve the overall impressions of my clients’ accounts. On my own account I focus on adding hashtags to only my own content. Try both and see which works best for you!
Seriously, don’t skip the description. Don’t use a description that sucks just cuz someone else made it and you’re too lazy to change it. No. You want to make sure ALL of your pins have a keyword-rich description whether they are yours or from someone else’s website. These get found in Pinterest searches when they are pinned to a relevant board (with a keyworded title) that has a good description as well. So make sure your pins are able to be found.
Once you add pins to your scheduling queue, you can review them and move them around as needed just by dragging and dropping. And you can make them stay in place by locking them.
Then you do it all over again.
But with strategy.📈
So every month you’re going to open up your Pinterest Analytics and take a good hard look at the section called WEBSITE for the last 30 days.
Observe which pins brought the most click-through.
Which ones got the most saves or repins?
Which ones had the most impressions?
Do these pins have a special hashtag that gave them an upper hand? Is the content unique? Is the pin design special in some way?
Use these stats to create new content similar to what’s popular with your audience.
Create new pins for your most popular content and send them back out with a new look!
Month after month review these stats. And keep creating. Keep funneling. Just keep pinning!
After 3-6 months take a look back at your first month’s analytics and see how far you’ve come. Around 3 months my clients start to see a 1,000% increase in their traffic from Pinterest (with 20 pins/day)!!
Yes, it’s a lot of work. But it’s totally free OR.GAN.IC traffic!!
If finding time to schedule and analyze is your weak spot, you might want to partner with a Pinterest manager to help you make some waves!
You know who to message if that’s you!
Sooo, that’s a lot of details, but I hope it helps you to see it’s a long-term game with Pinterest and not to give up OR slow down with your pinning and soon it WILL pay off.
Any questions??? Drop em down in the comments and I’ll answer as fast as I can!
Great advice. I love that you included something I feel so many forget right at the end – keep doing it! Social media marketing isn’t something that’s magically going to happen overnight… it’s something that takes days, weeks, months to see the real impact of your actions.
Thanks so much for the warm feedback.
I absolutely agree! I often see people throwing in the towel after just a month or two. Keep going! The rewards are on the other side of the hill!